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FDA Claims
A detailed review of content do's and don'ts including comparative/superiority, charts/graphs, competitor information, “cherry-picking”, disclaimers, references, market research data, quality-of-life claims, company spokespeople.
Takeaways
Claims are statements that identify or describe the uses of a prescription product
The FDA exercises strict oversight over promotional materials that include mention of a product by name
FDA has specific requirements for making product claims in promotional content
There are do’s and don’ts for making claims using comparative/superiority and quality of life data, market research, competitor information, disclaimers, references, and company spokespeople
Enforcement letters illustrate the application of risk communication requirements
![Center for Communication Compliance](/sites/default/files/2021-01/CCC%20Logo.png)
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