BIO Professional Development
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FDA Ad Promo (Tactics)
A comprehensive review of the Do's and Don'ts for AD/Promo Tactics: covers types of drug and medical device advertising (disease state/unbranded, product/branded, reminder, institutional, recruitment), promotional labeling (booklets, brochures, direct mail, exhibit booths, file cards, monographs, publications, sales aids, videos).
Takeaways
There are many types of Advertising and Promotional tactics that can be executed to promote a new prescription product
It’s important to understand the regulatory compliance do’s and don’ts for disease state/unbranded, product/branded, reminder, institutional, and recruitment advertising; as well as for promotional labeling (booklets, brochures, direct mail, exhibit booths, file cards, monographs, publications, sales aids, videos)
The FDA exercises strict oversight over promotional materials that include mention of a product by name
Detailed review of content do's and don'ts including comparative/superiority, charts/graphs, competitor information, “cherry-picking”, disclaimers, references, market research data, quality-of life claims, company spokespeople.
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