Commercialization Readiness from Preclinical to 1st Launch: The First Time CEOs Playbook will equip early-stage biotechnology leaders with the commercialization knowledge they need to strategically position their organizations for financing success and meet critical Commercial and Medical Affairs milestones. 

The drug development process is complex and multifaceted, and understanding the commercialization considerations at each phase is vital. From preclinical to first product launch, this one-day course will help biotech executives make informed strategic choices for long-term success. 

Beginning with Phase I, this interactive course will cover the phase-specific commercialization activities and preparation emerging companies need to make for a successful first launch, including Market analysis with competitive landscape assessment, the Commercialization Roadmap development including launch critical success factors, FTEs and dollar spend required for launch, market access pricing and reimbursement, value proposition development, and go-to-market preparation and regulatory considerations. Note that these early commercial flows inform emerging biotech companies' corporate and partnering strategies. 

Russ Belden, founder and CEO of Bridge, will guide you through this course by sharing real-world examples and valuable insights. Russ is a biotech commercialization leader with over 36 years of senior operational experience in the preclinical to 1st launch space and a popular Biotech Primer instructor. 

About Biotech Primer:
Biotech Primer is a trusted leader in delivering life sciences training that simplifies complex topics for non-scientists. With over 20 years of experience, industry-specific courses are expertly crafted to provide a clear understanding of the science, business, and regulatory frameworks essential for success in Biotechnology, Pharmaceuticals, Molecular Diagnostics, and Medical Devices. All BIO members receive a 15% discount on all Biotech Primer on-demand courses with the code BIO15.

This half-day course will be held in-person on Sunday afternoon, June 15, 2025, in Boston, Mass. To add this course to your Convention registration, click the Register button.

Interested in only registering for an in-person course in Boston? If you do not plan to attend the Convention but would like to register for a course only, please see the registration instructions and use the registration code provided below. 

COURSE-ONLY REGISTRATION INSTRUCTIONS

• Go to our REGISTRATION WEBSITE
• Start New Registration
• Enter your Email, First Name, Last Name, and Company. 
• Select “Continue”
• Provide requested personal information.
• Enter the code STAND25 in the first “Registration Code” box and select “Apply Code.”
• Select “Next”
• Complete the required fields. 
• Review your information on the “Review and Check Out” page and select “Next” for payment options and to complete the registration.
• An e-mail confirmation will be sent automatically from the registration system. Please check your email filters if you do not receive them before contacting BIO.

If you have any questions about the registration process, please contact the registration team at customercare@bio.org or call (202) 962-6655. 

Have additional questions about the BIO Professional Development Program? Please email: courseshelp@bio.org

Instructor (click photo to view bio)