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Referencing 101
Overview of referencing promotional materials for drugs and medical devices targeting consumers and healthcare professionals. Covers range of activities including reference types, reference selection, reference and promotional material annotating, reference citation guidelines, and guidelines for referencing material based on audience.
Takeaways
Proper referencing of promotional materials for drugs and medical devices is imperative
The reference citation provides the promotional reviewers with the information needed to locate the reference
The choice of reference helps to ensure the appropriateness and accuracy of claims and other facts cited in the promotional piece
Accurately and thoroughly annotating the promotional material enhances the efficiency of the review process, and reduces time required by promotional material reviewers to confirm that claims and other text are accurately represented, supported, and documented
There are many different reference types, reference selections, reference and promotional material annotating, reference citation guidelines, and guidelines for referencing material based on the audience (consumer or healthcare professional)
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