BIO Professional Development
Through a curated network of education alliance partners, BIO offers industry professionals executive training and development resources for accelerating career growth
Publication Planning
This course covers a range of activities for drugs and medical devices, including SWOT and gap analyses, congress strategy and initiatives for abstracts, posters, and presentations, manuscript development, authorship guidelines, journal selection, and publication management post-publication.
Takeaways
The publication strategy is at the heart of any promotional campaign
There are many types of publication opportunities, for example, abstracts, posters, and presentations
The steps for publication planning include manuscript development, authorship guidelines, journal selection, and publication management post publication
The use of SWOTs and gap analyses are helpful to define a company’s congress strategy and other publication initiatives