The Public Relations Tactics Module describes the types of public relations tactics that can executed to promote a new prescription product 

This Public Relations Scenarios module focuses on specific situations that require careful attention to ensure regulatory compliance, specifically:  Press releases for investigational data  and Clinical Trial Recruitment; patient group interactions around investigational data; use spokespeople for disease state and product PR; press releases for a product launch; media relations for marketed products; Advertorials; e-mails; sponsored content; market research; product preference claims; secondary endpoints; open-label data; drawing comparisons; using a competitor’s published data; and cherry picking