BIO Professional Development
Through a curated network of education alliance partners, BIO offers industry professionals executive training and development resources for accelerating career growth
Promotional Med Ed (Tactics)
Learn the Do's and Don'ts for Promotional Medical Education: Covers drug and device promotion, including speaker's bureaus, presentations at scientific meetings, contractual arrangements with speakers, consultants, ad board members, publication plans, speakers' fees, slide kits, gifts to HCPs, events, sponsorships, MOA.
Takeaways
There are different types of promotional medical education tactics that can executed to promote a new prescription product
It’s important to understand the do’s and don’ts for speaker's bureaus, presentations at scientific meetings, contractual arrangements with speakers, consultants, ad board members, publication plans, speakers' fees, slide kits, gifts to HCPs, social events, and sponsorships
The FDA exercises strict oversight over promotional materials that include mention of a product by name
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