Susan Raiola

Susan Raiola, President of Real Endpoints, has over 15 years of experience in the pharmaceutical consulting industry with a primary emphasis on reimbursement and market access. During her career, she has developed several novel diagnostic assessments including Hub Excellence™, which optimizes the design of patient support programs, and RE Assist, an online AI-based platform to help Medicare patients navigate financial hurdles. Through both of these tools, Ms. Raiola and her team provide actionable insights and develop a tactical roadmap to maximize customers’ market access opportunities. Ms. Raiola began her career as a financial analyst for Prudential, eventually managing a division responsible for individual insurance financial analysis and projections. She holds a BS in Finance, summa cum laude, from Seton Hall University. In 2019 she was recognized in PharmaVoice magazine as one of the 100 Most Inspiring Leaders in the Life Sciences.