Susan Roberts is a communications professional specializing in public and private biopharma companies' media affairs, influencer engagement, corporate reputation, and crisis management.
She is an award-winning journalist and communications leader, whose career includes serving as a network television correspondent, covering the White House, Capitol Hill, and two US Presidential Campaigns for CBS News, national news for NBC News Channel, and financial news for Bloomberg News in Washington, DC. Most recently, she served as an International News Anchor for China Global Television News in Washington, DC, regularly interviewing diplomats, former Ambassadors, think-tank fellows, and CEOs for a global audience.
After a 20-year career in journalism, she began working with the Biotechnology Innovation Organization, the world’s largest biotech trade association in Washington, DC., where she collaborated with former BIO CEO Jim Greenwood’s speechwriter, staff, and member organizations on thought-provoking critical communications and strategy related to new legislation. She regularly researched and wrote monthly articles, blogs, and op-eds advocating policy on behalf of the biopharma and biotech organization’s members.
Presently, Susan is advising clients on communications related to mergers, critical company financial announcements, clinical updates, and crises. She frequently taps into her long-standing relationships in the media to raise clients' profiles and advance their messages. She is helping enhance her clients' reputations and build favorable perceptions among critical stakeholders, including the media, shareholders, and the broader public.
She is an award-winning journalist and communications leader, whose career includes serving as a network television correspondent, covering the White House, Capitol Hill, and two US Presidential Campaigns for CBS News, national news for NBC News Channel, and financial news for Bloomberg News in Washington, DC. Most recently, she served as an International News Anchor for China Global Television News in Washington, DC, regularly interviewing diplomats, former Ambassadors, think-tank fellows, and CEOs for a global audience.
After a 20-year career in journalism, she began working with the Biotechnology Innovation Organization, the world’s largest biotech trade association in Washington, DC., where she collaborated with former BIO CEO Jim Greenwood’s speechwriter, staff, and member organizations on thought-provoking critical communications and strategy related to new legislation. She regularly researched and wrote monthly articles, blogs, and op-eds advocating policy on behalf of the biopharma and biotech organization’s members.
Presently, Susan is advising clients on communications related to mergers, critical company financial announcements, clinical updates, and crises. She frequently taps into her long-standing relationships in the media to raise clients' profiles and advance their messages. She is helping enhance her clients' reputations and build favorable perceptions among critical stakeholders, including the media, shareholders, and the broader public.
Speaking In
4:00 PM - 4:45 PM (EST)
Monday, February 6
With biotechnology stock index values dipping 20% across the past year and IPO volume down more…
South Broadway Ballroom